Pre-launch website
The archived company site presented the brand, menu direction, biographies, and social channels before operation began.
Documented operating era · 2012–2013
InFusion
Truck
A professionally launched Los Angeles mobile-food venture built around Chef Scott Persson’s Southwestern fusion concept and developed by a public-facing team that included Deeanne Persson, Benny Doro, and Robin Cremeens.
- Market
- Los Angeles · Southern California
- Concept
- Gourmet Southwestern fusion on wheels
- Executive
- Benny Doro
- Archive status
- Published living archive · Version 1.0
Executive Snapshot
A real concept, a professional launch, and an operating business documented in public.
- Pre-launch evidence
- Archived company site · September 24, 2012
- Launch announcement
- Business Wire · September 25, 2012
- Operating launch
- Late October 2012 · supported by contemporary reporting and original media
- Documented participants
- Scott Persson · Deeanne Persson · Benny Doro · Robin Cremeens
- Latest dated operation
- March 2, 2013 · original photographs
- Archive
- 101 original photographs · 7 original videos · originals unchanged
- Historical boundary
- Public owner/partner language documents presentation, not legal ownership percentages
The Concept · contemporaneous record
Southwestern fusion haute cuisine, built for the street.
An archived September 24, 2012 company site introduced “Southwestern Fusion Haute Cuisine on Wheels.” The September 25 Business Wire announcement described Chef Scott Persson’s culinary concept and a planned October Los Angeles County rollout.
The company’s launch materials identify Scott and Deeanne Persson as developing the menu. Business Wire identifies Deeanne as President and company contact, while contemporary sources describe Benny Doro and Robin Cremeens as participating in development of the concept.
Evidence boundary: terms such as “partner,” “President,” and “Owner/Chef” are preserved as contemporary public representations. No recovered capitalization, corporate, or ownership agreement establishes legal percentages or formal governance authority.
Launch · September–October 2012
The business entered Los Angeles through coordinated brand, press, menu, and operating work.
Business Wire launch
The original release named the participants, described the culinary thesis, and announced an October Los Angeles County rollout.
The Daily Meal
Independent coverage reported the planned October launch, Southwestern fusion menu, and public partnership presentation.
Palm Springs operation
Original media, inspection photographs, and the company event page converge on active service at the Palm Springs Food Truck Festival.
The Truck · original visual evidence
A fully branded mobile kitchen, not a concept rendering.
The surviving archive shows a completed professional wrap, illuminated service areas, kitchen equipment, point-of-sale hardware, staff, food preparation, and customer service.
A visible Food Cart USA mark supports a custom-build or customization connection. The shared 7782 San Fernando Road address supports a likely La Raza Foods supplier or commissary relationship. Neither relationship is described as contractually proven because the invoice, title, lease, and service agreement have not been recovered.
On the Street · operating chronology
The archive records customers, service, kitchens, events, and locations.
The photographs establish operation. They do not establish revenue, rankings, or sales volume.
- 01Palm SpringsOctober 27, 2012 · festival, inspection, kitchen, customers
- 02Commercial serviceOctober 29 · venue identity still pending
- 03Wilshire / Miracle MileOctober 30 · curbside service and menu presentation
- 04Kitchen & POSOctober 31 · staff, preparation, equipment
- 05Latest dated operationMarch 2, 2013 · branded truck in service configuration
Press & Visibility · contemporary sources
The launch was visible beyond the company’s own website.
Launch record 3 sources
- Business Wire launch release · September 25, 2012Company-issued primary evidence of public messaging, participants, concept, and launch plan.
- The Daily Meal · September 26, 2012Contemporary reporting on the planned launch and menu.
- LosAngeles.net Food Truck Profile · November 2, 2012Independent operating profile, participants, menu, opening period, and usual locations.
Operating record 3 sources
- Palm Springs Food Truck Festival · company event pageConnects the company to the event documented in the original archive.
- Luckman · Punch Brothers · December 1, 2012Independent venue listing for In-Fusion Food Truck.
- Archived active menu · April 14, 2013Company menu preserved before the website later became parked.
Business Outcome · evidence separated
The opportunity was real. The ending remains only partly documented.
Verified: InFusion launched, operated publicly, attracted contemporary coverage, served documented events and locations, and remained visible in dated operating photographs through March 2, 2013. An active menu was captured in April.
Firsthand account: Benny recalls that later operational instability increased the direct management burden. In his assessment, the level of hands-on operating attention required ultimately made the venture unattractive relative to the group’s other business opportunities.
Archival conclusion: the concept and market traction were real. The surviving evidence documents a professionally launched operating venture; Benny’s explanation for the decision not to continue remains clearly attributed firsthand testimony.
The homepage was parked by June 2013. That digital fact does not establish the legal closure date, final service, disposition of the truck, or dissolution of an operating entity.
Evidence Gallery · curated originals
Seven photographs carry the business story without flattening the full archive.
Each image opens the original file at full size. All 101 original photographs remain preserved for the future InFusion Truck Collection.
Operating Video · Palm Springs
A readable review derivative from an untouched original.
The web video below is derived from original file IMG_2927.MOV, created October 27, 2012. The original remains unchanged in the preserved archive.
What Remains Unresolved
The page does not pretend the missing paperwork exists.
- Ownership and capitalization: legal entity, capitalization, shareholder percentages, investment agreements, and corporate governance records.
- Financial history: POS reports, bank statements, tax records, payroll, investor wires, and support for the recalled investment total.
- Truck relationship: title, invoice, build contract, lease, commissary agreement, return receipt, and final settlement.
- Closure: final service date, dissolution, asset disposition, and definitive closure documentation.
- Public claims excluded: no verified #1 ranking, comparative market position, Live Nation engagement, revenue figure, or daily sales volume was recovered.
Collection boundary: the Punta Gorda / Bentley Radcliff story, the full 108-file media archive, and sensitive private oral history remain outside this core Executive Record.